E-commerce business is rapidly growing throughout the world. To prosper as a multi-channel e-commerce business can become challenging. Shopify is one of the best and biggest and reliable e-commerce platforms. It is an omnichannel e-commerce business which gives you access to a large number of customers.
The problem will multi-channel businesses is that they might be performing good in one channel and failing in the other so we have come up with few strategies that can help an omnichannel e-commerce business succeed. Firstly, the customer should not focus on retargeting the same customer across other channels. When a customer has already shown interest in your product you can target those people on a variety of other channels. This is known as retargeting in advertising.
Secondly, provide your customers with a variety of sales options. Different segments would prefer a different sales channel according to their convenience. For example, Shopify gives the option of different sales channels like an online store and social media.
Furthermore, there should be different content for a different social media platform. Most e-commerce businesses use the same content across every channel just so that their content is out quickly. However, it is highly inefficient. For example, if you are using Instagram you would focus more on pictures. And if you are connecting to your customers through emails your content should be a combination of text, call- to action and images.
Implementing reviews across every channel is also very crucial. Hence product reviews can be very critical as it often leads people to make informed purchases. Approximately 70 percent of people make purchases based on reviews.
Connecting with channel influencers can also lead to an omnichannel business to succeed. These provide a unique opportunity for an e-commerce business to target a different segment of customers. If these influencers can promote your product strategically it can lead to massive customer serge.
Marketing in collaboration with specific events which can be a unique opportunity to promote your e-commerce business. The most obvious is when a customer abandons their cart or when the customer connects you when they are facing a problem and want to inquire about the issue. We have to work very strategically when present with such opportunities as it can have a positive impact on customer’s loyalty.
Your presence on the maximum number of platforms can have a tremendous impact on the success of your business. The best part is not difficult anymore if you allocate your time and resources efficiently.
— Jawad Tahir (@jawad_tah) March 2, 2019